Waltzing our matilda out back of the outback

For travelers roving the outback trails, Winton offers so much – Jurassic fossils, glittering opals, ancient springs and a wealth of Aussie history. The Shire Council wanted to brand itself as the central station for info on all things Winton, then start bringing tourists in by droves.

Creating a dynamic brand with a unifying voice, we rolled out the full swag of communications collateral from go! to woah! for every possible touchpoint: locally, regionally, nationally and globally.