Co-designing a social movement

How do you document a social movement – especially one involving a people and culture that has existed since time immemorial? That’s exactly what we’re doing through our partnership with the Great Barrier Reef Foundation and Traditional Owners of the Great Barrier Reef.

As part of our larger Strategy to Communicate, we co-designed and created a website and brand called Our Reef Stories, a world-first, Traditional Owner-led platform that showcases how more than 5,000 Traditional Owners from over 70 groups are leading the largest-ever effort to protect the Reef and its Catchments.

The Strategy, website, branding and social channels launched in early 2024 and are serving to help define and drive a new narrative where Traditional Owners are telling their own stories in their own way – disrupting current perceptions about the importance and impact of their input and leadership.

We couldn’t be more proud and excited to include Our Reef Stories as part of our story here at Wonderkarma.