Making Melbourne our perfect choice

Creating a worldwide campaign aimed at attracting international students back to Melbourne was no small assignment. In fact, you could say we went back to school, filming at campuses and locations all around Melbourne to create over 50 videos, 150 digital assets and thousands of photos across a three-day film and stills shoot. Oh, and did we mention we did it in five different languages?

Working with our media partners, Global Rev Gen, we put in the A+ effort required to deliver a mammoth student attraction campaign titled “My Choice, My Melbourne”. It positions Melbourne as the perfect choice for study because offers the perfect mix of world-class institutions, a safe, welcoming city for international students, and the best of Australian arts and culture. No wonder it’s ranked Australia’s best student city!

With record-breaking results, Study Melbourne’s latest campaign became its most successful to date, achieving over 657 million impressions, 84 million views, and 1 million clicks, with an average CTR of 1.81%.