Delivering big results

As Australia’s largest rail freight operator, Aurizon is always on the go – always advancing in new and innovative directions and always delivering. If fact, Aurizon moves up to 250 million tonnes of commodities each year. After a long hiatus from any significant brand building or advertising, Aurizon called on Wonderkarma to help get the wheels turning again with the launch of a new brand campaign titled, “Always moving.”

To bring the new brand to life, we donned our high-vis jackets and steel cap boots, setting off on a massive three-week adventure across the country. It was the largest and most complex film and photography shoot Wonderkarma had ever undertaken, and we couldn’t be happier with the results. The 60-second TV commercial was seen by 3.8 million people across Australia, with national outdoor, press ads and online reaching millions more and resulting in a 75% increase in brand awareness and a 25% increase in consideration of employment at Aurizon. Now that’s delivering!