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Kicking goals from all ends of the park

Brisbane Lions

Advertising campaign

Brand development

Brand playbook

Brand workshops

Creative concept

For two seasons, Brisbane Lions fans – in fact, all AFL supporters – had been sidelined by COVID. With restrictions lifted, the Lions wanted to open their 2022 season with some big wins: more excitement, more bums on the bleachers, and more memberships.

We laced up our boots and went all in… literally. The big idea – “ALL IN” – was our war cry across a multi-channel campaign, targeting club staff, players, members, supporters, and the wider community. We’ve already kicked the club to a new record: 40,453 members, while attracting more than 220,000 passionate fans back to the Gabba.

Brisbane Lions Brand Development Brand Book Branding Graphic Design

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Visco

Here’s thought for food…

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Wonder what’s possible?

For new business enquiries, please get in touch with Alexa alexa@wonderkarma.com or call +61 466 919 017

Acknowledgement of Country

We acknowledge the Traditional Owners of Country throughout Australia and recognise their ongoing connection to lands, waters and communities. We pay our respect to Aboriginal and Torres Strait Islander Elders past, present and future, and support the continuation of cultural, spiritual and educational practices.

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