A real lightbulb moment

Senex supplies the affordable, reliable and secure natural gas needed to support Australia’s transformation to a clean energy future. The company is focused on people and the future, but that wasn’t necessarily reflected in their brand, photography or tone of voice.

When they asked us to help make the brand more relevant to the people, businesses and communities they work with, we plugged in, powered up and brought the energy – literally! Through a new style guide and a suite of aspirational, people-focused photography, we updated and humanised the look and tone of the brand. Then we combined it with the new proprietary “Senex Energy Line” to deliver an updated look and feel that is human and optimistic, but still forward-looking to Australia’s clean energy future.