A hands down winner on the Gold Coast

When the Gold Coast Turf Club picked us to come up with a winner for their annual Spring Carnival event branding, we grabbed our best frock and some sensible shoes and were off to the races!

Each racing season, we create the theming and branding for multiple major races and the Spring Carnival event itself. Then we roll it out across all internal and external communications as well as outdoor and posters throughout the Gold Coast. 

For the Spring Carnivals, we created a look and feel that celebrated both the Gold Coast’s unique sub-tropical patterns and florals and Australia’s traditional racing culture – a best-of-both-worlds exacta! The resulting Spring Carnival branding was no long shot, driving excellent attendance numbers and winning over race fans across South East Queensland.