St Andrews Taps Wonderkarma For Specialist Help

A brand evolution for “The hospital with heart”.

Wonderkarma was proud to work with our partners at St Andrews Toowoomba Hospital to create a video brand piece, an evolution of the St Andrews Toowoomba Hospital Foundation brand and a writing style guide.

Founded more than 60 years ago and “built by the community, for the community”, St Andrews Toowoomba Hospital is privately owned and receives no government funding. So, it relies on support from organisations like the St Andrews Toowoomba Hospital Foundation, which held a gala launch event for the video and new brand evolution in early November.

The project started with a new brand narrative that became the script for the video, which was shot over the course of two days at the hospital and captured the spirit and momentum of the hospital’s staff. The inspiring piece features a wide variety of the hospital’s heart and soul, including nurses, doctors, chefs, admin, volunteers and everyone in between.

Have a look at the work and check out some of our behind-the-scenes shots. See if you can spot Wonderkin Katie making her acting debut as a soon-to-be caffeinated gift shop customer and “Patient #3”!